LegalZoom had a problem: people had heard of them, but had no idea what the company actually did. The solution was to build an emotional connection to the otherwise mundane and avoidable process of filing legal paperwork. Because what LegalZoom really does is empower big moments in people’s lives. Starting your business, setting up your estate, or protecting your work: these are more than formalities. They’re true milestones, packed with surprisingly strong emotions. So we enlisted a cast of real entrepreneurs, creators, and families to celebrate that awesome moment when things become official.

Role
Art Direction