As America’s #1 goat dairy brand, Meyenberg prides themselves in their quality, sustainability, and health benefits. Despite being a category leader, goat milk only shows up in less than 1% of households. So the challenge was clear: stops people in their tracks (hooves) and get them to notice and remember Meyenberg. By focusing on the premium-ness of their products, we were able to literally sing their praises.

Role
Art Direction
Design