The spirits category is filled with leather armchairs and cigars, or groups of friends laughing in sequin dresses. So to launch Sausalito Liquor Company, we wanted to push against the category tropes by embracing the uniqueness of the Sausalito lifestyle of living life A Little Offshore. We helped develop a brand look & feel and establish a tone of voice that was authentic to the place. In other words, we wanted to bottle a vibe.

Role
Art Direction
Branding
Design