Selling Texas to Texans with Texas.
Brand Campaign
Texas needed a way to get people to start using their site, Texas.gov. But making folks excited about a government services portal isn’t the easiest thing—especially in a state known for its independent spirit. So we built a campaign around the one thing every Texan loves: their state. And it worked, y’all.
We also took over the official state social feeds, filling them with everything from a portrait series shot by Todd Selby.
We created a series called Texans of Texas to celebrate all the wonderful people who make up the beautiful fabric of the state. It was a week-long roadtrip across the state capturing content with the amazing Todd Selby.
