He is... the Most Interesting Man in the World.
I was lucky enough to work on this iconic campaign during its final year—right before we sent him to the moon. It was a lot of fun, and a challenge to come up with vignettes that hadn’t already been done in the previous seven years of the campaign.
There’s no better time for kisses and hugs than Valentine’s Day. Our label already has the kisses, so we decided to add some hugs. We sent the romanticized bottles to our Instagram influencers and brand team as a special thank you. For a little project, it got a lot of love.