We tend to overthink things. Like, saying “you too!” to the ticket agent when they tell you to have a nice flight. Wouldn’t life be so much better if we didn’t have to overthink every little thing? That’s why Bread & Butter wines was created: to be enjoyed. We wanted to create a brand look that embraced its simplicity and a tone of voice that was refreshingly self-aware for the category. Spoiler: it’s doing very well.