Dairy-free foods are often thought of as an ugly stepchild of dairy—a substitute for those who are lactose intolerant or have dairy allergies. We wanted to put So Delicious in a category of its own: indulgent cashew milk ice creams, coconut milk creamers, and more. We wanted to celebrate the ingredients, and made no comparison to dairy whatsoever.
Role
Art Direction
So Delicious is for anyone who loves delicious tasting things.
Advertising Campaign
The art direction is inspired by traditional ice cream parlor signs. The goal was to create a look and feel that was saturated, flavorful, and distinctive from other dairy-free brands.
